Naming Rights to Public Schools Sold in Wisconsin
June 26, 2006

By Marge Pitrof

Milwaukee's school district is selling naming rights to everything in sight, from rooms and hallways, to gyms. School administrators think it will be easier to enter into marketing agreements with companies than raise more money from taxes. Arnold Fege calls this approach a type of “civic laziness” on the part of school leaders who should make the effort to engage the public in understanding why “schools are worthy of tax increases.” Marge Pitrof reports on who might buy these rights, and why. More.